The first phase of the 138th Canton Fair has come to an end, with new quality productivity driving Chinese manufacturing to break through the waves and go global

The the Pearl River surges with thousands of merchants. On October 19th, the first phase of the 138th Canton Fair came to an end. As of October 19th, a total of 157946 overseas buyers attended the conference offline, from 222 countries and regions around the world, with a month on month increase of 6.3%.

 Walking in the exhibition hall, the wave of innovation hits us, and the warm current of cooperation surges everywhere.

 From the intelligent distribution center in Nansha Port to the high-tech new products on the exhibition stand, from the conference room with deep compliance access to the hot booth with immediate signing of intent money - the Canton Fair, the "first exhibition in China", once again showcases the resilience and vitality of Chinese manufacturing to the world with its strong magnetic attraction and vitality, injecting valuable certainty into the uncertain world economy.

Innovation Breakthrough: From "Product Going Global" to "Value Going Global"

 This new product is our attempt to break through the boundaries of traditional experience, aiming to integrate the core fun of paragliding into it and create a real sense of weightlessness for users. "In front of the booth of Guangzhou Yingqing Electronic Technology, the person in charge, Lin Liqi, introduced its core products to the buyers gathered around. She told reporters that this product innovatively combines special effects technology with game content to create a multi sensory immersive experience. "Users can not only enjoy the dual enjoyment of visual and auditory senses, but also truly smell the fragrance of flowers and feel the simulated touch of wind and water hitting their faces

Innovation is the most distinctive background of this year's Canton Fair, and it is also a vivid footnote for Chinese enterprises to shift from "price competition" to "value competition".

  During the 5-day exhibition, this innovative and experiential new product became a hot topic in the exhibition hall, attracting a continuous stream of visitors every day. Lin Liqi revealed that several staff members have received the intention money paid by the customer on site and have reached a preliminary cooperation intention. This Canton Fair has attracted a large number of foreign merchants, mainly buyers from the Middle East, Europe, and South America. The exhibition has effectively expanded overseas cooperation channels, and the overall results have far exceeded expectations.

 Another company that has gained popularity through innovative products is Shenzhen Yimi Technology Co., Ltd. Its flagship product, the AI gimbal camera, not only has 4K image quality and dual camera function, but its core competitiveness lies in AI humanoid tracking technology and AI shooting script generation function.

 After the user inputs the shooting content and selects the AI engine, an exclusive script can be automatically generated, greatly reducing the threshold for video creation. ”The relevant person in charge of the enterprise, Pu Xiangbo, introduced that the product also won the Silver Award for CF Design at this year's Canton Fair. During the exhibition, the on-site samples were sold out, attracting a large number of potential customers, with a relatively high proportion of buyers from South America.

 Matthew Mayvers, General Manager of CATER-KWIK, is an old purchaser who has participated in the Canton Fair for 20 years. After 5 years, he came to the fair again and was deeply moved.

In the UK, our biggest expenses are energy and labor costs. But now, we see countless solutions for robots, just like the 7 × 24-hour coffee robot, which can greatly reduce our labor costs! "He, who came to the service robot exhibition area for the first time, knew the robots in the exhibition hall like a treasure. He told reporters that people used to often go to the United States to find" innovation "," Now it's not like this anymore, it's all in China, here, at the Canton Fair, it's clear at a glance.

 The data from the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products confirms this innovation driven export boom: in the first eight months of this year, China's mechanical and electrical product exports reached $1.4758 trillion, a year-on-year increase of 8.1%, accounting for 60.2% of the total value of goods exports during the same period. The year-on-year growth rate has been better than that of all commodities for 14 consecutive months. Behind the numbers lies a profound transformation of Chinese manufacturing from a "quantitative advantage" to a "qualitative leap", and from "product going global" to "value going global".

Strategic shift: from 'how to go global' to 'how to walk steadily and far'

Every year, we set up exhibitions at trade supporting service points, and in the process of communication with enterprises and buyers, we have found that the focus of enterprise attention has deepened from 'how to go global' to 'how to go stable and far'. "Chen Zhuoyang, Vice President of Zhuozhi Group, expressed the voice of many overseas enterprises through his observation. He told reporters that at the Canton Fair this year, buyers from all over the world have been more meticulous in their inquiries about qualification certification and market access than before. "The current overseas compliance has bid farewell to the 'remedial after the fact' model, and runs through the entire supply chain.

This transformation is no longer just a simple trade threshold, but a core touchstone and prerequisite for whether Chinese manufacturing can successfully achieve localized overseas operations and deeply integrate into the global market.

At the same time, the pursuit of supply chain certainty by enterprises has reached new heights. Chen Zhuoyang gave an example of the service they provided to a US DTC platform, which realized the "door-to-door" full process service of picking up goods from multiple factories in Vietnam and Cambodia, distributing them through the Nansha distribution center warehouse, air freight to the United States, and completing customs clearance and delivery. "The whole process only took less than 10 days, realizing the transformation from complex cross-border management to 'turnkey' delivery.

This strategic shift of "deep cultivation" and "integration" is also clearly visible in the overseas path of Henan Heshu Industrial Co., Ltd. As a sales agent for pickup trucks, the company has an annual sales volume of 3000-4000 units and has fully shifted its business focus to overseas markets.

“We have established companies and warehouses in Belarus, Ghana, and Dubai, and are preparing for our business layout in Ethiopia. We plan to expand our market through localized overseas sales. ”The company's head, Wang Yunqing, stated. At this year's Canton Fair, its main promotion of pickup trucks adapted to complex road conditions has attracted the attention of many customers in Algeria and the Middle East.

Pattern Change: Expanding the World and Injecting China's Stability into the World Economy

 “The surge in customers from South America and North Africa at this exhibition has given us strong confidence in expanding into new markets. ”Zou Pengcheng, the business manager of Zhejiang Jinaolan Machine Tool Co., Ltd., a national level specialized and innovative "little giant", couldn't hide his excitement. This is his third year participating in the Canton Fair. "Despite language barriers, customers from North Africa and South America came to the venue and saw our machines, greatly increasing their confidence and strength." On the first day of the exhibition, it achieved a "good start" and received a large number of real inquiries from Southeast Asia, Africa and other countries. More than ten groups of customers have agreed to visit the factory for on-site inspection after the exhibition.

 Dang Tiansheng, the general manager of Changchun Feiying Laser Equipment Co., Ltd., also shares the same feeling.

Because it can meet the customization requirements, customers from Kazakhstan placed orders on-site at this year's Canton Fair. "He admitted that laser equipment customers usually need" contact, contact, and contact again "to place orders, but at this Canton Fair, industrial and consumer products have attracted customers from Central Asian countries such as Russia and Kazakhstan, as well as India, Uganda, and other countries. The company has only been established for 5 years, and with the platform of Canton Fair, it has quickly opened up the international market.

The good news of a successful start, the data of counter trend growth, and the scenes of win-win cooperation together outline the enduring and new role of the Canton Fair as a barometer and indicator of China's foreign trade. It is no longer just a platform for commodity trading, but also a hub for concept exchange, strategic docking, and confidence transmission. Here, Chinese enterprises are steadily sailing towards the deep sea of the global market with innovation as their boat and compliance as their oar.

From "going out" to "going in", from "selling products" to "shaping brands", from "grabbing orders" to "building channels" - through the window of the first phase of the 138th Canton Fair, the world has seen a more open, innovative, and resilient China.

This exhibition, with a history of 67 years, still radiates with vigorous vitality. It connects China with the world, communicates the present and the future, continuously injects valuable stability and certainty into the challenging global economy, and writes a new chapter of open cooperation and mutual benefit.