Bangwei Technology: Chasing Light to Become Light Scattering and Luminescence

Set industry benchmarks, tell the story of China well, convey the voice of China, fully demonstrate the soaring Chinese economy, rising national brands, and upward entrepreneurial spirit. Recently, the "Rising National Brands" special series program talked to Mr. Zhang Junjun, the founder of Bangwei Electronic Technology (Shanghai) Co., Ltd. (referred to as Bangwei Technology), to explore the innovative development path in the field of intelligent lighting.

 In the current era of rapid technological development, Internet of Things technology and artificial intelligence technology are blowing across numerous industries like a spring breeze, giving birth to a dazzling array of intelligent products. As one of the shining stars, intelligent lighting has gradually entered consumers' vision and become an indispensable part of modern life with its advantages of energy saving, comfort, and excellent human-computer interaction. However, with the increasing diversification and personalization of consumer demands, how to make smart lighting products break through traditional limitations has become a key issue that the industry urgently needs to solve. In this field full of challenges and opportunities, Zhang Junjun, the founder of Bangwei Electronic Technology (Shanghai) Co., Ltd., is writing his own brilliant chapter with his unique philosophy and unremitting efforts.

 Chasing the light for fifteen years, the original intention is like a rock

 Lighting is not only a tool to illuminate a space, but also an "emotional colorist" of the space. How to make every beam of light 'read people's hearts' has become the goal that Zhang Junjun has been persistently pursuing for fifteen years. Since dedicating himself to the fields of Internet of Things and intelligent lighting, he has always carried a passion and exploratory spirit for light. From laboratory research to product entry into thousands of households, he has redefined the relationship between people and light with his wisdom and sweat.

 Zhang Junjun is not only the Deputy Secretary General of Shanghai Pudong Intelligent Lighting Federation, Senior Manager of China Business Federation, and the pioneer of the 12th China LED Industry, but also a senior expert who has been deeply involved in the fields of Internet of Things and intelligent lighting for over 15 years. He has worked at the Global Head Lighting Enterprise Research Institute, leading the research and development of intelligent lighting solutions for all scenarios, accumulating rich industry experience and technological accumulation. This experience not only gave him a profound understanding of the intelligent lighting industry, but also laid a solid foundation for his future entrepreneurial journey.

  Adhering to the concept of "technology drives life, innovation illuminates the future", Zhang Junjun led the team on a challenging path of innovation. They are well aware that only by constantly breaking through technological bottlenecks can the innovation and popularization of the intelligent lighting industry be promoted. So they focused their attention on core technologies such as Zigbee&BLE dual-mode communication, health spectrum adaptation, and AI big models. After countless days and nights of hard work, they finally achieved significant breakthroughs. The mastery of these core technologies provides strong support for the intelligent and personalized development of intelligent lighting products, and also brings users the next generation of intelligent lighting experience.

  Innovative technology, reconstructing the value of light

  In 2020, Bangwei Electronic Technology (Shanghai) Co., Ltd. was born. As an innovative technology brand in the field of wireless intelligent lighting in China, Bangwei Technology takes "reconstructing the value of light" as its mission and "full-color light" as its core lighting concept, embarking on a new journey of intelligent lighting.

  At the technical level, Bangwei Technology keeps pace with the times and focuses on the research and development of AIoT technology and full-color optical systems. Through wireless communication technologies such as Zigbee&BLE dual-mode and Matter over Thread, efficient connections and stable communication between devices have been achieved. This innovative measure enables intelligent lighting systems to be more flexibly applied to various scenarios, creating a seamless intelligent lighting experience for users.

  The core product of Bangwei Technology - "1+3+N whole house intelligent lighting system" is a concentrated reflection of its technological strength. The system combines innovative lighting fixtures, smart devices, and self-developed apps to create diverse smart living lighting scenarios. Whether it's a warm and romantic dinner time, a focused and efficient work environment, or a peaceful and comfortable sleeping atmosphere, users can easily switch between lights with simple operations. This innovative lighting method enables users to truly become the masters of life aesthetics, meeting their diverse experiential needs for smart living, comfort and health, emotional value, and entertainment interaction.

  Bangwei Technology's products not only focus on technological innovation, but also on user experience. In the research and development process, they always adhere to the C-end thinking and prioritize the usability of the product. From product installation, setup to daily use, every step is carefully designed to ensure that users can easily get started. Even old houses can quickly enjoy the convenience and comfort brought by intelligent lighting through Bangwei's aftermarket products. This thoughtful design concept has made intelligent lighting no longer exclusive to newly renovated houses, but has entered the lives of more families.

  Multi scenario coverage to meet personalized needs

  Bangwei Technology is well aware that the lighting needs of different groups of people and scenes vary greatly. Therefore, they have created an intelligent lighting full stack solution covering numerous space lighting scenarios such as home, hotel, real estate, office, commercial, exhibition, etc., focusing on the four major scenarios of "healthy light, comfortable soft light, ambient color light, and entertaining light".

  For young people, social attributes and emotional values are the focus of their pursuit. Bangwei Technology's intelligent lighting system can create unique light and shadow atmospheres according to different social scenarios. For example, at a friend gathering, adding a joyful atmosphere through colorful lighting effects; Soft and warm lighting can create a romantic atmosphere during a couple's date. This personalized lighting experience makes young people's lives more colorful.

  For the elderly, healthy lighting is their top concern. Bangwei Technology's health spectrum adaptive technology can automatically adjust the color temperature and brightness of lights according to different time periods and activity needs, simulate changes in natural light, help regulate the biological clock of the elderly, and improve sleep quality. Meanwhile, soft lighting can also reduce eye irritation and protect the visual health of the elderly.

  In addition to meeting the needs of different groups of people, Bangwei Technology's products are also widely used in various commercial scenarios. In hotels, intelligent lighting systems can provide personalized lighting solutions based on different room styles and guest needs, enhancing the guest's stay experience; In shopping malls, attracting customers' attention and creating a comfortable shopping environment through changes in lighting and color matching; In exhibitions, intelligent lighting systems can highlight the characteristics of exhibits, enhance display effects, and provide audiences with a more stunning visual experience.

  Open Internet, Join Hands to Create the Future of Industry

  While pursuing their own development, Zhang Junjun and Bangwei Technology have always adhered to an open and interconnected strategic pattern. They are well aware that innovation is not a closed loop, and only by working together with industry partners can we promote the transformation and upgrading of the intelligent lighting industry.

  Bangwei Technology has opened up API interfaces, providing a more stable and rich full stack connectivity solution for the IoT lighting industry. This means that other companies can develop more intelligent lighting products and applications that meet their own needs based on Bangwei Technology's technology platform. Through this approach, Bangwei Technology has achieved resource sharing and complementary advantages with its partners, jointly promoting the development of the intelligent lighting industry.

  At the same time, Bangwei Technology will also open source its research and development achievements to peers. Zhang Junjun believes that only through co construction and sharing can we better meet the increasingly diverse needs of users. They open up system APIs and cloud code source code outside of dimming algorithms to help partners enhance brand attributes and jointly create an ecosystem for the intelligent lighting industry. This open and inclusive attitude has won recognition and praise from many companies in the industry, and has also established a good brand image for Bangwei Technology.

  Entrepreneurial journey, forging ahead

  The road to entrepreneurship is never smooth sailing, and Bangwei Technology is no exception. In the early stages of entrepreneurship, a shortage of funds is a major challenge that they face. However, Zhang Junjun and his team were not intimidated by the difficulties. They have won the favor of capital with their firm belief in the intelligent lighting industry and profound technological accumulation. At present, Bangwei Technology has completed two rounds of financing, providing strong financial support for the company's further development.

  Facing the future, Zhang Junjun is full of confidence. He stated that Bangwei Technology will continue to connect with fund companies, seek more opportunities for cooperation, and inject new vitality into the company's development. At the same time, they will also increase their research and development investment, continuously improve the technological content and user experience of their products, and strive to become the flagship of high-end personal wireless intelligent lighting.

  We look forward to national brands running out on the intelligent track. "This is the voice of Zhang Junjun and also the goal of Bangwei Technology's struggle. In the field of intelligent lighting, which is full of opportunities and challenges, Zhang Junjun and Bangwei Technology are taking full-color light as the core lighting concept, using innovative technology and high-quality products to create the next generation of residential lighting environment for users, creating a more fun, personalized and atmospheric home lighting experience. Looking ahead to the future, Bangwei Technology is committed to becoming a leading brand in the intelligent lighting industry, leading China's intelligent lighting to the world, and creating a colorful and beautiful life together with users.