Views: 1 Author: Site Editor Publish Time: 2025-09-25 Origin: Site
On September 5, 2025, the global consumer electronics event - the International Consumer Electronics Show (IFA) in Berlin, Germany, arrived as scheduled, once again becoming the focal stage for technological innovation. As a leading brand in global spatial intelligence, Aqara presented multiple new products in Berlin, showcasing the infinite possibilities of spatial intelligence to global users. Aqara has participated in this world-class technology event for several consecutive years, fully demonstrating its determination and strength in deepening its overseas market and continuously advancing its globalization strategy.
As one of the world's largest consumer electronics exhibitions, IFA attracts international giants such as Samsung, Sony, and DJI to compete on the same stage every year. On this stage that gathers the industry's top technology, Aqara, as a global IoT unicorn, has presented its innovative strength. Up to now, Aqara's products have covered more than 50 categories and over 1,700 SKUs, ranking first in the industry in terms of the number of self-developed product categories. Strong research and development capabilities provide solid support for this - the company has applied for more than 1,800 patents, including over 800 invention patents.
We believe that spatial intelligence is the next frontier direction of intelligent technology development, and we are proud to be at the forefront of this process, "said Cathy You, Senior Vice President of Aqara." At this IFA, we focused on showcasing how to create smarter experiences for diverse scenarios such as residential, office, hotel, retail, and public facilities through the organic combination of advanced sensing technology, AI driven insights, and situational automation. These spaces not only respond to user commands, but also actively perceive, predict, and adapt to user needs.
At the IFA 2025 site, Aqara vividly demonstrated its intelligent solutions tailored to the personalized needs of different groups of people by building multiple intelligent scenarios. Based on spatial intelligence, Aqara can perceive human body position, behavior patterns, environmental conditions, and energy consumption status in real time, continuously optimize automated feedback mechanisms, and bring a more intuitive, proactive, and seamless intelligent experience. It is worth mentioning that while most brands still focus on single product intelligence or whole house device linkage, Aqara has taken the lead in entering a new stage of spatial intelligence from passive control to active service, committed to building a truly "understanding and serving people" intelligent space, achieving an important leap from "control" to "perception", from "execution" to "prediction". This not only consolidates Aqara's benchmark position in the field of space intelligence, but also highlights its global competitiveness in technology driven experience innovation.
At this IFA exhibition, Aqara further enriched and improved its product matrix, launching multiple innovative products, including Doorbell Camera G400(Wired)、Hub M200、Radiator Thermostat W600、Wall Outlet H2 UK、Outdoor Plug H2 EU、Power Plug H2 UK、Power Plug H2 EU This fully demonstrates the brand's ability for continuous innovation.
In addition to hardware innovation, Aqara's global layout has also achieved significant results. At present, the brand has established offices in Europe and the Middle East, and has opened multiple experience stores in Southeast Asia and the Middle East. In terms of sales channels, Aqara adheres to the coordinated development of online and offline channels: covering mainstream e-commerce platforms such as Amazon and eBay online, and continuously strengthening the construction of independent brand websites; The offline Aqara experience store has covered multiple countries and regions, and continues to expand in the global market. At the same time, it has established deep cooperation with Apple's global retail stores, and more than 30 products have entered Apple's official sales channels worldwide, building a complete global sales network.
In terms of ecological construction, Aqara has always adhered to the concept of open cooperation, and its products have been fully integrated into Xiaomi Mi Home Apple Home、Google Home、Amazon Alexa、 Mainstream intelligent ecosystem platforms such as Samsung SmartThings. As an early advocate and first supporter of the Matter standard, Aqara actively promotes the unification of smart home connectivity standards. By supporting the Matter protocol, Aqara has achieved broad compatibility with mainstream ecosystems worldwide, providing users with a seamless and convenient smart space experience.
